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Celebrity Beauty Brands Throughout the 2023 And 2024

In the past, it seemed like every famous person had their own perfume, like Britney Spears, Jennifer Lopez, or Paris Hilton. But now, it seems like every celebrity has their own beauty brand. And this trend is only getting more popular. Celebrities like Rihanna with Fenty Beauty and Fenty Skin, and Kylie Jenner with Kylie Cosmetics, used to stand out as successful beauty entrepreneurs, but now it’s becoming normal. While it’s common for actors, singers, models, and athletes to promote beauty products, more celebrities are starting their own beauty companies.

Just in the first few months of 2024, we’ve seen beauty brands from Hilary Duff, Sofía Vergara, and Beyoncé. Singer Sza hinted at her own lip product collection at an event, and Bella Hadid announced her brand, Orebella. Dwayne “The Rock” Johnson introduced Papatui, a men’s personal-care line, and Serena Williams shared details about Wyn Beauty, her makeup brand. With so many launches, it’s hard to keep track, so we’ve made a list of all the celebrity beauty brands from the latest ones in 2024 to the earliest ones from the 1990s, including the ones that are no longer around.

2024: Serena Williams

Serena Williams launched a makeup line called Wyn Beauty in April 2024. She wanted to make makeup that’s comfortable for active people like herself. The brand has ten products for eyes, lips, and face. They have things like skin tint, concealer, blush, mascara, eyebrow pencil, eyeliner, lipstick, and lip serum. You can buy Wyn Beauty products on their website and at Ulta Beauty stores.

2024: Dwayne “The Rock” Johnson

Dwayne “The Rock” Johnson surprised everyone by releasing his personal-care collection called Papatui. The brand celebrates his Samoan background and offers skincare products like tattoo balm and bath items.

2024: Bella Hadid

Bella Hadid hinted at a new beauty brand called Orebella on Feb. 22. Although she hasn’t shared the products yet, a search of her trademark suggests that fragrances and body care might be part of the line.

2024: Sza

On February 1, 2024, Sza hinted that she might be working on a beauty line. She reposted a photo of herself on Instagram from the Billboard Power 100 Event in Hollywood and wrote, “Also wearing all my own lip products down to the liner.” Although we don’t have more information about Sza’s beauty line yet, we can expect exciting things from her in the future.

2023: Hilary Duff

In November 2023, Hilary Duff shared on Instagram that she’s creating a new brand called Below 60°. It’s all about natural home fragrance products inspired by the clean air below the 60th parallel. Duff explained that becoming a mom made her more careful about the products she uses. So, she’s developed unique fragrances using responsibly sourced ingredients. The line will include essential oils and a diffuser. She’s excited to share them with everyone, saying they’re fresh, fantastic, and fun.

2023: Lili Reinhart

In October 2023, actor Lili Reinhart talked about possibly making a skin-care line on Instagram. She shared a series of photos showing her skin without makeup. Since she was 12, she’s had acne, breakouts, redness, and scarring. Now, she’s determined to find solutions not just for herself but for others too. She’s excited to share more about what she’s been working on.

2023: Beyoncé Knowles-Carter

Back in the early 2000s, Beyoncé was known for her popular perfumes like “Heat” and “Pulse.” In 2023, she announced she’s launching another perfume, but she hasn’t said its name yet. According to her website, it will have scents like golden honey, rose absolute, and golden amber. She’s also hinted at a hair-care line, but we don’t know much about it yet.

2023: Vanessa Hudgens

Vanessa Hudgens started Know Beauty with Madison Beer in June 2021. In 2023, she relaunched the brand independently. The main product is a clay mask.

2023: North West

In March 2023, Kim Kardashian filed trademarks for “North West,” her daughter’s name. It’s uncertain if these trademarks will be used, but they cover categories such as skin, hair, and body care.